Effective Marketing Campaign Through Social Media

The task of running an internet marketing campaign and handling social media accounts for your business may seem like a daunting task at first. But if you think of the many benefits that an effective internet marketing campaign can bring to your business and you stay focused on what you want to achieve for your company, you will be able to launch and maintain a social media campaign just like any established marketing company. For a small business that does not have the resources of bigger corporations, it is important that you make use of all the simple and free tools that are available for you.

Create an account or a fan page for your business in popular social networking sites such as Facebook and Twitter. If you want to hear what is being said about your business, correct negative impressions and create positive brand recognition, then your business page is the perfect tool for that. Keep in mind though that once you have decided to create a business page, you must be able to maintain it by regularly providing your ‘fans’ and followers with fresh and quality content. Some business make the mistake of creating a page and then letting it stay dormant for weeks and sometimes even months. This will create a negative impression to the customers, especially those who have made efforts in commenting on the page to provide feedback and relay their concerns. If they are satisfied with how you interact with them, they are most likely to share your page with the other people in their social circle. It’s a great way to get more fans and followers than you can turn into loyal customers. Allocate specific times during day in which you will update your page, respond to queries and interact with your customers. Time management is important if you want to be able to the other aspects of running a successful business. You can even post news items that may be relevant to your business and to your market. Keeping your page engaging will not only create new customers but establish a stronger relationship between your business and your loyal customers. As an entrepreneur, you have to be flexible and learning to adapt to new and more effective marketing campaigns such as social media or internet marketing will help you achieve your goals for your business.

*This is a sponsored post however, all the points and views are my own.

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Benefits of Email Marketing

Email marketing has emerged as one of the most cost effective way for businesses to reach out to a wider market. In today’s digital age, a stable online presence is important for a business to stay competitive. In order for them to do that, they should be able to embrace the changes that are affecting their industry and know how these changes can help them in dealing with their customers. Businesses have recognized the fact that most consumers these days are also active internet users. Whenever they need information about a particular brand, they usually go online and expect that information to be available to them whenever they want. Sending email newsletters to loyal clients and potential customers is a great way for any type of business to keep communication open, build relationships, engage new customers and encourage sales. Small businesses that do not have the resources to launch a full scale traditional marketing campaign (print and media campaigns) can benefit greatly from a mad mimi email marketing campaign. It is not only cheaper but can also deliver high response rate.

By sending targeted emails, businesses are able to create awareness about their brand, as well as their products and services. Sending informative and engaging emails also help build credibility. When customers receive the kind of information that they want, they develop familiarity and trust to that particular company.Keep in mind that in choosing which particular brand to buy, customers usually go for a brand that they trust. They are more comfortable in using a product with a brand name that they are familiar with.

Email marketing is also an effective way to drive traffic to a company’s website. For a company that gets a large percentage of their profit from sales made through their website, traffic is important. An increase in website visitors can translate to an increase in sales. These emails are also used to keep customers updated on the launch of new products or an upcoming sale. To encourage customers to actually buy their products or avail of their services, some company offer exclusive deals to their email subscribers.

If you have just launched your new business and you want to be able to effectively reach your target market, then you should seriously consider developing an email marketing strategy.


*This is a sponsored post however, all the points and views are my own.

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net